What is a Google Business Profile?
Google Business Profile is a powerful tool used to manage your online presence across Google. It can be a useful tool for consumers to verify your business exists and it’s location, contact information, reviews, find your website and understand your story. For businesses, it can be a very effective way to drive foot traffic, calls and leads to your business without customers having to visit your website. We call this a ‘zero-click’ search. Noting that many search queries result in zero-click searches, especially for local businesses, it is important to keep business listings up to date and optimized for many different types of searches. Think of GMB as the yellow pages for the digital age.
How Local SEO Can Optimize Your GBP...
With Google My Business optimization from the experts at Local SEO you can expect to see improved ranking on Google locally and increased call and lead volume in as little as 3 months! We accomplish this by using proven data driven methods which are guaranteed to provide results. For example, the image on the left shows a business who’s account was not optimized and does not appear on google for relevant search terms. On the right, is the same business 3 months after our team has begun the process of creating and optimizing their GMB account. This is done through a number of actions such as: