SEO is well-known for providing the highest ROI (return on investment) of any type of digital and most traditional marketing strategies. This is mainly due to the fact that once a ranking has been achieved, it is unlikely that it will lose ground and can maintain the same spot for years to come. That is unless a new competitor arrives to challenge your ranking. Constantly and consistently applying our SEO strategies on a long term basis can even allow you to reach that coveted #1 ranking. An added bonus is that this digital strategy is cost-effective and will continue to provide returns in the long run.
Local SEO, LLC was established 2 years ago by founder and CEO, Christopher Lovos. His experience reaches back to 2011, this makes him and our company, veterans in the industry. Over and above our comprehensive search engine optimization strategies we also provide web design services and social media marketing campaigns. We continuously aim to keep our valued customers happy by providing ongoing results and ensuring good reporting and communication. Each and every client is highly valued and we, therefore, limit the number of customers that we offer our services to in order to provide each with the attention and results that they deserve.
It can be challenging to dominate in Iowa City. Therefore the best place to start is with an analysis of the direct competition that your business faces. We find out who your local competition is, what they are doing and what strategy they are employing as well as their primary keywords and domain ratings in order to identify the optimal strategy to beat them.
Once we have taken care of the competition, we move forward to implementing a tailored strategy including the following SEO techniques:
There are many technical issues that your website may be facing that is holding your business back from achieving a higher search engine ranking. Problems with loading speeds, security, schema markup, domain redirects, and other factors all need to be addressed as a priority in order to ensure that the SEO techniques used in the future have the greatest impact.
Relevant, unique and quality content that is added on a regular basis is critical to growing a search engine ranking. Local SEO will implement a consistent content addition schedule related to keywords that are specific to your niche. These keywords or phrases correlate directly to what internet users are entering as criteria in search engines like Google. The bulk of our content is in long-form articles that are rich in information, original and relevant in order to meet with Google’s algorithm updates.
Adding links to your content is simple and can be highly effective at improving your domain rating. However, building strong links has a far greater impact. We use backlinks strategically to produce even greater ranking results by using either one or more of our partner websites or local directory websites. We ensure that links are relevant and will even do the necessary prospecting to link your web pages to authority sites to give you that additional boost to your rankings.
Of course, this is the first and most common question that our clients ask – how much is this going to cost? The truth is that there are many factors that will affect the cost such as who your competitors are and the type of techniques that need to be implemented in order to achieve the highest search engine ranking. These factors will decide the optimal amount of content and links that will be required as well as how difficult it will be to identify keywords that will have the greatest impact.
Our methodology is to provide a time based costing for implementing our SEO process. In other words, you will pay the same price for the services that you have selected over a specified period relevant to the results. For example, if it takes 100 man-hours to achieve a goal of reaching the first results page per keyword, the cost will be $100 per hour. Even if the total cost may seem exorbitant, keep in mind that it is for the entire campaign – e.g. $10,000 over one year.
During this period we will provide you with reports so that you can evaluate the value that you are receiving for the cost of the SEO campaign. We use the following Key Performing Indicators to analyze and report the success of the entire strategy:
If you aren’t convinced yet that your business needs an SEO digital marketing campaign to compete effectively with your competition, give us a call to set up an appointment so that we can answer all your questions. Our solutions are effective in a variety of different businesses including law firms, dental, salons, gyms and home services. Prevent your competitors from dominating online search engine rankings in Iowa City and allow our unique and comprehensive SEO strategy to get you ranked on that first Google results page.
For the most cost-effective marketing strategy that provides the highest return on investment, contact us today.
I founded Local SEO back in 2016 with a mission to help local businesses create a source of traffic that will continue to give and grow with their business as they mature. Before I started Local SEO I was a struggling business owner struggling to make sales online for my e-commerce business. Till the company started hemorrhaging cash, I was forced to close the doors for the company after 4 long hard years. That is when I figured out that pay per click advertising wasn’t the way to go because it wasn’t scalable and it goes through ups and downs all year round.
For most business owners this becomes a trap because once you stop the Pay Per Click, your lead flow stops and everything goes downhill. This is where SEO became a huge interest to me because it provides stability and generates free traffic in the long run. A few years later my business now has a source of traffic that generates leads on a daily basis absolutely free. The question now is are you ready to make you website a lead generating money machine? Give us a call or fill the form to talk to Chris today.