What is a Google My Business Account?
Google My Business is a powerful tool used to manage your online presence across Google. It can be a useful tool for consumers to verify your business exists and it’s location, contact information, reviews, find your website and understand your story. For businesses, it can be a very effective way to drive foot traffic, calls and leads to your business without customers having to visit your website. We call this a ‘zero-click’ search. Noting that many search queries result in zero-click searches, especially for local businesses, it is important to keep business listings up to date and optimized for many different types of searches. Think of GMB as the yellow pages for the digital age.