Why Do You Need SEO?
The simple answer is because everyone is doing it. Even though SEO has been around for over a decade, it is only in the last few years that most businesses are starting to see the benefit of the techniques. Not only does this cost-effective strategy provide an even playing field for big and small businesses, but it also gives you the power to challenge your direct competition. If you aren’t optimizing your website for search engines, you are at a disadvantage both in the short and long term.
When SEO is done professionally from the start, it provides a solid foundation for your website that will prevent your web pages from ever sliding down the ranking ladder with very little maintenance. Avoiding penalties and using techniques that positively influence a ranking is essential to long term success. Not only is it a cost-effective strategy from the outset but these long term benefits offer the greatest return on investment (ROI) of any marketing strategy, digital or otherwise.